Executive Summary
2025 marked a transformational year for HHeuristics—one characterized by formal incorporation, substantial revenue growth, expanded publishing reach, and the establishment of a credible track record in high-value consulting engagements. What began as a freelance research practice has evolved into a structured, scalable research and advisory firm operating across multiple revenue channels.
1. Company Overview
1.1 Mission & Positioning
HHeuristics is a research and insights firm that helps businesses make sharper, faster, and more defensible decisions in complex markets. Through consulting engagements and published research, we transform fragmented information into clear narratives and actionable recommendations for senior leaders informing strategy, product development, and capital allocation decisions.
1.2 Service Lines
Consulting Services (via Upwork)
- Bespoke market analysis
- Competitive intelligence
- Go-to-market strategy
- Investment-grade research
- Regulatory research & compliance
- IP valuation support
Published Research (MarketResearch.com)
- Data-driven market research reports
- Quantitative market sizing & forecasting
- Technology trend analysis
- Regulatory dynamics assessment
- Competitive landscape mapping
Thought Leadership (Substack)
Ongoing analysis and industry commentary with newsletter distribution to ~2,000 followers and 66 published articles.
1.3 Corporate Formation
On October 21, 2025, HHeuristics was formally incorporated as a Limited Liability Company in the State of North Carolina (SOSID: 3151646), marking a critical milestone in the firm's professionalization and growth trajectory.
| Field | Details |
|---|---|
| Registered Agent | Hunter Richard Hughes |
| Principal | Hunter Richard Hughes |
| Jurisdiction | North Carolina, USA |
| Filing Date | October 21, 2025 |
2. Financial Performance
2.1 Revenue Summary
| Revenue Channel | 2025 Revenue | Notes |
|---|---|---|
| Upwork Consulting | $30,000+ | 28 completed contracts |
| MarketResearch.com | Active | 84 published reports ($250-$750 each) |
2.2 Upwork Platform Metrics
| Metric | Value |
|---|---|
| Total Earnings | $30,000+ |
| Completed Jobs | 28 |
| Total Hours Logged | 139 |
| Job Success Score | 85% |
| Hourly Rate | $30.00/hr |
| Availability | More than 30 hrs/week |
2.3 Notable 2025 Engagements
"Hunter was exceptional to work with. His research was thorough, accurate, and clearly organized, making complex regulatory topics easy to understand. He communicated proactively, delivered ahead of schedule, and consistently went above and beyond in the quality of his work. I would gladly hire him again and highly recommend him to anyone needing detailed, reliable regulatory analysis." — Pamela Halvo
Scope: In-depth legal research on state and federal consumer lending laws, including licensing requirements, disclosure rules, fee caps, and advertising restrictions. Delivered jurisdictional summaries, regulatory matrices, and written legal analyses.
"Hunter was fast, responsive, and easy to work with. I would 100% recommend him." — Jessica Charles, Nushape LLC
Scope: IP valuation report supporting internal asset transfer as part of corporate restructure. Delivered credible, audit-worthy valuation suitable for tax documentation and future audit defense.
Scope: Created a seven-page comparison paper evaluating Argent's SNMP monitoring solution against SolarWinds' offering for a U.S. testing lab with arms-length product comparison standards.
Additional 2025 Projects
| Project | Duration | Value | Status |
|---|---|---|---|
| Ethereum 10-Year Report | Aug – Oct 2025 | $500.00 | Completed |
| Battery Energy Storage Market Research | Jul – Oct 2025 | $500.00 | Completed |
3. Published Research Portfolio
3.1 MarketResearch.com Presence
HHeuristics maintains an active publisher profile on MarketResearch.com, offering 84+ published reports across multiple industry verticals. Reports are priced between $250 and $750, reflecting depth and scope of analysis.
3.2 Coverage Areas
| Domain | Report Count |
|---|---|
| Software & Enterprise Computing | 30 |
| E-Commerce & IT Outsourcing | 18 |
| Energy & Resources | 10 |
| Financial Services | 9 |
| Computer Hardware & Networking | 9 |
| Manufacturing & Construction | 7 |
| Transportation & Shipping | 5 |
| Business Services & Administration | 4 |
| Other (Housing, Law, Defense, etc.) | 12 |
3.3 Featured Publications (Q4 2025)
- AI for Grid Congestion Management – $500
Analysis of AI capabilities enabling utilities to manage grid digitalization amid electrification and renewable integration. - Small Language Models (SLMs) for Enterprise – $750
Strategic assessment of enterprise AI's shift toward smaller, controllable, domain-specific language models. - Electric Vehicle Consumer Adoption Trends – $500
Data-driven analysis of shifting EV adoption patterns, policy frameworks, and consumer preferences. - Industrial Robotics Integration Services for SMEs – $250
Market analysis of robotics integration opportunities for small and medium enterprises. - Business Intelligence & Analytics Platforms Market Outlook – $500
Comprehensive 2025-2030 market forecast for BI and analytics platforms.
4. Audience & Distribution
4.1 Substack Newsletter
| Metric | Value |
|---|---|
| Followers | ~2,000 |
| Published Reads | 66 |
| Platform | hheuristics.substack.com |
The Substack newsletter serves as a thought leadership channel, providing regular insights and analysis to a growing subscriber base interested in technology, finance, energy, and market dynamics.
4.2 Web Presence
- Primary Website: hheuristics.com
- MarketResearch.com: Publisher Profile
- Upwork: Agency Profile
- Substack: Newsletter
5. Professional Credentials
5.1 Founder Profile
Hunter Richard Hughes
Founder & Principal, HHeuristics LLC
| Credential | Details |
|---|---|
| Education | BSBA, University of North Carolina at Chapel Hill (2018-2022) |
| Certification | Business Intelligence Data Analyst (BIDA®) – Corporate Finance Institute |
| Certification | FinTech Industry Professional (FTIP™) – Corporate Finance Institute |
| Verification | ID Verified, Phone Verified (Upwork) |
| Location | Chapel Hill, NC, USA |
5.2 Core Competencies
- Market research and competitive intelligence
- Financial modeling and investment analysis
- Regulatory research and compliance analysis
- Business intelligence and data analytics
- Strategic advisory and go-to-market planning
- Report writing and executive communication
6. Strategic Initiatives & Growth
6.1 Platform Expansion
In 2025, HHeuristics applied for publisher, provider, and partner roles with various platforms to expand distribution and revenue channels. These partnerships aim to:
- Increase reach beyond current MarketResearch.com presence
- Access new buyer segments (institutional investors, corporate strategy teams)
- Diversify revenue streams across multiple platforms
6.2 Data Products (Planned)
Datasets represent a potential next step in the firm's evolution, moving beyond narrative reports to structured, machine-readable data products:
- Proprietary market sizing datasets
- Regulatory tracking databases
- Competitive intelligence datasets
- Technology adoption metrics
6.3 Capacity & Availability
Current availability exceeds 30 hours per week, with openness to contract-to-hire arrangements for clients seeking embedded research support. This positions HHeuristics as a flexible extension of in-house strategy, corporate development, and investment teams.
7. Client Testimonials
"Hunter was exceptional to work with. His research was thorough, accurate, and clearly organized, making complex regulatory topics easy to understand. He communicated proactively, delivered ahead of schedule, and consistently went above and beyond in the quality of his work. I would gladly hire him again and highly recommend him to anyone needing detailed, reliable regulatory analysis." — Pamela Halvo, Regulatory Research Client
"Hunter was fast, responsive, and easy to work with. I would 100% recommend him." — Jessica Charles, Nushape LLC
8. 2026 Outlook
8.1 Strategic Priorities
Platform Diversification
Secure additional publisher/partner relationships to expand distribution
Data Products
Develop structured datasets as a new revenue stream
Consulting Scale
Increase average contract value and pursue longer-term engagements
Brand Building
Grow Substack follower base toward 5,000+
Report Velocity
Maintain and expand published research catalog
8.2 Revenue Targets
| Channel | 2025 Baseline | 2026 Target |
|---|---|---|
| Consulting (Upwork) | $30,000+ | $50,000+ |
| Published Research | Active (84 reports) | Expand catalog + new platforms |
| Data Products | Planned | Launch pilot datasets |
| Newsletter | ~2,000 followers | 5,000+ followers |
8.3 Operational Goals
- Maintain 85%+ Job Success Score on Upwork
- Achieve 5.0 average client rating
- Formalize operating procedures under LLC structure
- Explore team expansion for research support
Appendices
Appendix A: Corporate Filing Details
| Field | Value |
|---|---|
| Entity Name | HHeuristics LLC |
| State of Formation | North Carolina |
| Filing Date | October 21, 2025 |
| SOSID | 3151646 |
| Document Number | C202528200010 |
| Registered Agent | Hunter Richard Hughes |
| Registered Address | 7 Davis Love Drive, Chapel Hill, NC 27517 |
| County | Chatham |
Appendix B: Key Dates
| Date | Milestone |
|---|---|
| March 30, 2025 | Argent comparison paper commenced |
| April 25, 2025 | Argent project completed |
| July 7, 2025 | Regulatory research engagement commenced |
| July 23, 2025 | Battery storage research commenced |
| July 24, 2025 | IP valuation project commenced |
| August 3, 2025 | Ethereum report commenced |
| September 21, 2025 | IP valuation completed |
| October 21, 2025 | HHeuristics LLC incorporated |
| October 25-26, 2025 | Battery/Ethereum reports completed |
| November 19, 2025 | Regulatory research completed |